You’re here because you are looking at building an expert designed landing page for your business. In my opinion, landing pages are the ONLY way to effectively promote your business, agency or service. The problem: there are simply too many damn WordPress landing page builders to choose from.
You may either be very experienced and looking to identify the top WordPress landing page builder, or you might be completely new to design and need a fast, easy way to create something magnificent.
Well, you’re in luck. I’ve personally reviewed some of the top landing page builders in WordPress. I’ve tried to be as unbiased as possible, focusing on the features of each and why they might be the best choice for you.
So pull up those clean, white socks because it’s going to be a bumpy ride… Well, it might be quite boring, but it’s certainly going to be useful and informative.
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Table Of Contents
What is a WordPress Landing Page Builder?
A WordPress landing page builder is a tool that streamlines the process of creating landing pages within the WordPress platform.
So here’s the deal: WordPress landing page builders are lifesavers for anyone who’d rather not wrestle with code. They make crafting landing pages on WordPress easy, especially for those who wouldn’t know HTML from a hole in the ground.
These tools are all about making your life easier. Most come with drag-and-drop features, lots of templates, and the ability to plug into other tools you’re already using. They’re designed to help you not just build landing pages but create ones that actually look good and convert. Seriously, if you’re not using one, you’re making things way harder than they need to be. Because you are reading this you are already heading in the right direction.
Benefits of Using Landing Page Builders
Whether you’re new or a seasoned pro, here’s why these tools are a must-have in your arsenal:
First off, they’re user-friendly. You don’t need to be a design genius to drag and drop your way to a landing page. Even if you’re all thumbs, you’ll look like a pro.
They save time. With pre-made templates, you can throw together a page fast enough to make your head spin. That’s the ultimate goal spend less time creating more time earning. They are perfect for when you need to launch campaigns on the fly.
Customization? Super easy. Change up colors, fonts, and layouts to fit your project. Make it yours with very minimal effort.
Analytics are built right in. Keep tabs on how your page is doing straight from the dashboard. Use real data to tweak and boost your conversions without guessing. Data is important and one of the driving forces to a successful landing page.
And let’s not forget the smooth integration. These builders play nice with email marketing, CRM systems, and your social media. Your marketing game just got a whole lot easier.
To squeeze the most out of these builders, pick one that matches your needs. Think about what features matter to you, whether it’s fancy design options or specific third-party connections. After reading this you’ll have a couple of choices to make. I’ve ranked them in order, with the first being my favourite and so on.
Divi Page Builder
Divi Page Builder is a tool that can offer a smooth, user-friendly experience for creating landing pages. Its balance of flexibility, functionality, and ease of use makes Divi a top contender for beginners aiming to build visually stunning and effective landing pages.
Layout Library Features
Anyone can struggle with blank page syndrome, but Divi’s extensive layout library is here to help exactly that. The library provides a plethora of pre-designed templates, which you can customize to fit your brand’s personality. Whether you’re creating a new product page or a blog post, you can draw from hundreds of layout packs, each crafted to perfection. This speeds up the design process and ensures consistency across your site. Discover 9 simple, effective tips to keep visitors hooked and get them to take action.
Ecommerce Capabilities
Divi makes setting up an online store with WooCommerce a breeze. Managing everything from product listings to checkout is easy. Highlighting special products or offering discounts is a snap, ensuring a smooth shopping experience for your customers. Take a look at some the ecommerce layouts you’ll get with the divi page builder.
User-Friendly Interface
Divi’s visual drag-and-drop builder lets you see changes in real-time as you create, edit, and style your pages. Beginners find this especially beneficial as it eliminates the guesswork involved in page design. With accessible modules and adjustable settings, you have the power to design without diving into a line of code.
Summary
- Ease of Use: Intuitive drag-and-drop interface. Beginners, Intermediate & Advanced.
- Design Flexibility: Extensive templates and customization options, and dedicated marketplace.
- Integration: Compatible with popular plugins, tools & major CRM systems.
- Performance: Fast loading and responsive design.
- SEO Features: Built-in tools for optimization.
- Support: Comprehensive support and documentation.
- Pricing: 2 options – $249 One-time fee or $89 annual subscription with lifetime updates and unlimited usage.
Divi is an all around WordPress landing page builder, the one thing that sets it apart from all the others is that one time payment. It’s so tempting to just make that payment and you have unlimited access to Divi.
Elementor
Elementor stands out as one of the top choices among WordPress landing page builders, one of the most popular WordPress builders out there, offering beginners a toolkit to craft impressive pages without diving into complex coding. It’s one of the only builders that offers a free version. I’m going to create a dedicated article for Elementor as I feel it also has tremendous value to offer.
Hosting & Page Builder
A huge bonus for Elementor as a way for them to drive more hosting business to their site – you can actually get the builder for free with the hosting plan which is an offer I had to share. If you need hosting and 1 website with a professional WordPress theme and page builder. Say no more.
Live Editing Experience
One of the clear benefits of using Elementor is its live editing experience. This feature is invaluable, it means you can make real-time changes without navigating through endless menus or preview tabs. This easy-to-use editing platform helps new designers create cool layouts with both creativity and precision. The immediacy of live editing not only speeds up the design process but also reduces the margin for error, making it particularly beneficial for creating effective WordPress landing pages.
Widgets and Add-ons
Elementor’s wide range of widgets and add-ons make page design easy without coding. From image carousels to progress bars, it offers the tools you need. Add-ons boost customization, letting you tweak elements as you like. Whether you’re adding forms or animating elements, this toolkit helps create dynamic pages.
Summary
- Ease of Use: Intuitive live editor with real-time updates. For Beginners & Advanced
- Design Flexibility: Extensive widget library and templates.
- Integration: Broad plugin compatibility.
- Performance: Fast and efficient page loading.
- SEO Features: SEO-ready with clean code output.
- Support: Strong community and support options.
- Pricing: Free version available (limited features), premium for advanced features. $59/year per site (volume discount for more sites – $99/year for 3 sites, $199/year for 25 sites.
Elementor is probably the most used WordPress builder available. I’ve developed a few websites using Elementor, and I found it to have a minimal learning curve compared to other builders I’ve used. The pricing is also much more attractive, and they are the only premium builder to have a free option available.
Above all, it’s one of the best drag-and-drop builders out there. It’s the one builder for me that stands neck and neck with Divi as it does offer a free limited option and much more reasonable pricing. I’ll explore both Divi and Elementor below.
Beaver Builder
Beaver Builder is like the training wheels for anyone trying to create WordPress landing pages. It’s perfect for beginners who want a professional look without needing a PhD in web design. This tool simplifies the process and packs in all the features you’d expect, making it a solid option if you’re looking for a sleek landing page minus the stress of a massive learning curve.
Drag-and-Drop Interface
The drag-and-drop feature in Beaver Builder is a lifesaver. No coding needed. Just drag what you want onto the page, and there you have it. This lets you focus on making your page visually stunning and easy to navigate, without getting tangled in a web of technical jargon.
Custom Templates Galore
Beaver Builder doesn’t stop at ease of use. It offers a bunch of custom templates, ready to go. Covering various industries from retail to consulting, these templates get you up and running fast.
Summary
- Ease of Use: A user-friendly drag-and-drop editor, a little more bare bones.
- Design Flexibility: Offers simple templates and custom modules.
- Integration: Works well with many WordPress plugins.
- Performance: Reliable speed and mobile-friendly.
- SEO Features: Basic SEO capabilities.
- Support: Solid tutorials and customer support.
- Pricing: Annual plans. $299/year for 50 Sites or $89/year for 1 site.
I like BeaverBuilder, but for me personally I find it a little on the simple side and the price is somewhat higher than I’d like to pay for 1 site license, it is still a super speedy and well built page builder for beginners. You can also try their demo on their site.
SeedProd
SeedProd ranks among one of the top WordPress landing page builders. This tool delivers precision and speed from the start. Let’s cut through the clutter and explore why SeedProd stands out as a key asset in your toolkit, but let’s also explore some of it’s drawbacks.
Drag-and-Drop Simplicity
SeedProd has a super-smooth drag-and-drop editor. No coding? No problem. It’s built for those who want to craft streamlined, high-impact landing pages without the headaches of traditional builders. See it in action below.
Conversion-Focused Design
SeedProd offers conversion-focused templates, flexible design options, and integrated tools. Their landing page templates are not bad at all. Very well thought out, simple and effective but they could definitely use some fine tuning. I saw a few that needed many edits, but the foundation is there for you to build from!
SeedProd Templates
On the WooCommerce side of things I find their product pages to be a bit too basic for me, that’s not to say they could not be improved upon and lets be honest you just need a structure to get started, but I saw a lot of areas where they could have spent a little extra time refining these templates and make them much more attractive to the end user.
Seamless Integrations
SeedProd seamlessly integrates with numerous popular platforms and plugins, enhancing your website’s functionality and reach. Whether you’re looking to connect with email marketing services like Mailchimp, ConvertKit, or AWeber, or need compatibility with WooCommerce for e-commerce capabilities, SeedProd offers many integration options.
- Ease of Use: Intuitive live editor with real-time updates, making it user-friendly especially for beginners. Seasoned developers might find it lacking in advanced customization options.
- Design Flexibility: Offers an extensive widget library and a variety of templates, but some templates need work.
- Integration: Lots of integrations and broad plugin compatibility.
- Performance: Generally fast and efficient page loading.
- SEO Features: SEO-ready with clean code output, but lacks in-depth SEO management tools additional SEO plugins would be needed which is normal.
- Support: Strong community and support options.
- Pricing: To use SeedProd on 5 websites it will cost you $199/year, however using it on 1 site will only cost you $39/year which isn’t bad, again you could have unlimited usage for $40 more using Divi. To me $199 year for 5 sites seems steep.
Thrive Architect
Now, I’ll be blunt: Thrive Architect is by no means a suitable choice for beginners entering the world of WordPress landing page builders. Despite my extensive background in page builders, I found Thrive Architect to be a much more advanced builder.
That said, once I got the hang of it, I understood its true value, particularly due to its dynamic content capabilities and the “symbols” section, which really made this builder stand out to me.
Highlight on Symbols
Symbols in Thrive Architect are a standout feature. These design elements are reusable across multiple pages, and once you update one, every instance across your site gets updated instantly. It’s a revolution in efficiency and time management. If you’re managing large sites or need rapid changes across numerous pages, this feature is indispensable. Sure, setting it up takes effort, but once it’s in place, expect to save hours on producing and updating your content and pages. If you don’t see the value here, you’re missing the point.
Conversion-Focused Features
Thrive Architect is a powerhouse with its suite of conversion-focused tools. Countdown timers are a standout feature, creating urgency that prompts visitors to take action quickly. Thrive Architect makes it effortless to integrate these elements into your landing pages, significantly improving conversion rates. Beyond timers, the platform offers customizable buttons and testimonials, robust tools to effectively guide and influence your audience’s journey. These features are designed to nudge visitors toward the desired action, making it an essential toolkit for any marketers serious about optimizing conversions. If you’re not leveraging these tools, you’re missing out on their powerful potential.
Lead Generation Tools
Thrive Architect provides an array of lead generation tools such as opt-in forms, which you can tailor to fit your brand and target audience. These forms can be positioned strategically on your landing page to maximize exposure and capture more leads. The builder’s integration with popular email marketing platforms ensures a smooth handoff of leads into your marketing funnel, making it easier to nurture and convert them into customers.
Summary
- Ease of Use: Intuitive live editor with real-time updates. Better for advanced users.
- Design Flexibility: Extensive widget library but no demo templates on their website.
- Integration: Broad plugin compatibility and multiple integration options.
- Performance: Very fast and efficient page loading.
- SEO Features: SEO-ready with clean code output. Requires plugins.
- Support: 24 hour weekday support.
- Pricing: $99/year for the site builder alone and only 1 site use. Little higher in price for this builder and usage limits.
Which Landing Page Builder is Best for WordPress Who Takes The #1 Spot?
Let’s be real: while the tools that accompany each and every one of these page builders are impressive, they’re largely similar to one another. What sets a page builder apart and earns it the top spot for me is the value it provides for your investment. There’s one landing page builder that truly stands out in this regard.
The #1 choice for WordPress landing page builders is Divi – While the other other builders all have their advantages and perks a very close 2nd would be Elementor, in fact I wouldn’t even consider it second it was neck and neck with the added hosting option.
But for $89/year for unlimited usage and continuous updates give this WordPress landing page builder the crown. It was the unlimited usage that made me lean more towards Divi. Having said that, I’d say Divi is for your marketers & agencies and Elementor more focused on all kinds of users.
That’s 7.41 USD a month for unlimited sites, 2000+ layouts, landing page layouts, lead generation tools and much more. I’ll be diving more thoroughly into both builders individually in other articles.
The brilliant thing about Divi is its not only geared towards marketers and freelancers – small business owners also have a plethora of options making it an essential tool for all kinds of users and future marketing campaigns.
While Divi gives you the tools to create an amazing WordPress landing page – there are still some crucial details to go over on how you can turn this into a profitable lead generating machine. Feel free to check out 9 tips to increase your landing page conversions.
Do You Need a WordPress Landing Page Builder?
Creating landing pages can seem like a daunting task, especially if you’re new to getting started with WordPress. However, a landing page builder can simplify this process. Personally the biggest driving forces for why I use landing page builders are:
The Speed At Which You Can Produce Landing Pages
Speed is crucial. Time is money, especially in today’s fast-paced online world. Being able to quickly create landing pages is invaluable because it lets you respond to market opportunities right away. Imagine needing to launch a campaign overnight. With the right tool, you can design, tweak, and publish fast, meeting the demands for any business.
Great for Beginners and Less Technical Users
Majority of these builders are aimed at beginners and less technical users. They often come equipped with drag-and-drop functionality, which means you don’t need to be a coding wizard to create a landing page.
It allows you to focus on the creative aspect of building pages, rather than getting bogged down by technical details. Even if you’re just getting started, the simplicity of these tools ensures you can build just like a professional and the learning curve is minimal.
Reasonable Pricing For Unlimited Usage
I cannot speak for all of the landing page builders here, but for me, $89 per year for unlimited websites is a big deal. That was one of my deciding factors for choosing Divi. Not only is the price reasonable, but the builder itself feels more intuitive and better made.
If you are anything like me, you may already have a bunch of subscriptions you are paying for, so I’m looking to save as much as possible. Unlimited usage and a one-time payment achieve exactly that.
And on the other side Elementor’s hosting + page builder package above is an offer that would be hard to ignore.
Are The Free Website Builders Worth It?
Checking out free website builders can be a bit of a mixed bag. They’re great because they don’t cost you anything, but are they really worth it in the long run? Let’s break down the good stuff and the not-so-great stuff to see if they’re really a good choice.
Pros of Free Website Builders
Using a free website builder can be an attractive option, especially when you’re just starting out or have budget constraints.
- Cost-Effectiveness: They eliminate the upfront financial burden. If budget constraint is an issue, free builders provide a no-cost entry into the digital space.
- User-Friendly Interface: Most free builders are designed with simplicity in mind. Even those with limited technical expertise can create a website without needing to sift through complicated code.
- Quick Setup: These platforms often offer pre-designed templates which enable an easy setup process, ideal for getting online quickly.
Yet, relying on free tools means understanding the limits they might impose on your site’s growth.
Cons of Free Website Builders
While free website builders lower the entry barrier, using them does come with certain drawbacks:
- Limited Features: Free versions can restrict access to premium features that enhance functionality and design. You might find they don’t offer the depth needed for more complex needs and become a waste of time.
- Subpar Customization: They often provide minimal customization options, which can limit your ability to align your website with your brand identity.
- Ads and Branding: Many free builders place their ads on your site, which can detract from professionalism and drive visitors away.
Figuring out if a free website builder is right for you means weighing the good and the bad. For personal projects or short-term sites, they can do the trick. But if you’re looking to create a strong, professional online presence, a paid page builder is the way to go. Think about it from your customers perspective and what it is your selling. Is it high priced, premium product or service? Understand how that looks from a client side.
How Much Does It Cost to Build a Landing Page?
Building a landing page can be as varied in cost as buying a new car. You’ve got your basic models that get the job done and then the premium versions packed with extras. Let’s look at what you might spend on creating a landing page with WordPress.
Basic Costs
At its core, building a landing page involves some necessary expenses. Here’s a quick rundown:
- Domain and Hosting: Expect to spend anywhere from $10 to $15 per year for a domain name and $3 to $25 per month for hosting through providers like Elementor, SiteGround and Cloudways. I’m personally using Cloudways for managed WordPress hosting for many reasons and I have multiple websites on my server. If you want a single website Elementor hosting might be a better choice.
- WordPress Theme: While there are free themes available, premium themes often offer better design and functionality. These can cost between $30 and $80, depending on the theme’s features.
- Plugins: Essential for enhancing functionality. Some plugins are free, but premium ones can add $20 to $100 to your setup cost. To date I rarely have to purchase premium plugins.
Here’s a video on how to install WordPress on Cloudways:
Premium Add-Ons
If you’re aiming for a high-converting landing page with all the bells and whistles, consider these additional costs:
- Custom Design and Development: Hiring a professional designer or developer can ensure your page is both unique and high-performing. Rates can vary widely but expect to pay between $500 and $5,000, depending on complexity and expertise.
- Advanced SEO Tools: To help your landing page rank better, investing in premium SEO tools might be necessary. These can range from $30 to $100 per month. There are plenty of free options for SEO so don’t necessarily worry about that. Chat GPT is your friend.
I wanted to share these cost components because it helps you plan a budget that aligns with your goals and ensures your landing page is both effective and attractive. It’s actually a pretty reasonable cost, the SEO and premium costs are simply extra – domain, hosting & your theme/page builder are essential!
How Do Landing Page Builders Like Elementor and Divi Differ?
Elementor and Divi are well-loved WordPress tools for building landing pages. They both focus on making it easier to create landing pages, but they serve different users and tastes.
User Interface and Design Flexibility
Elementor is perfect for seeing your design changes instantly, which is great if you want to make quick adjustments without the guesswork. It’s super easy to use, so even if you’re just starting out, you can whip up great-looking pages in no time.
Divi brings a lot to the table with its drag-and-drop builder. You can make precise edits and choose from a ton of styling options. Despite all these features, it’s still easy to use, letting you create impressive pages without diving into technical stuff.
Template Library
Elementor’s template library is packed with ready-made designs, making it easy to create great layouts fast. It’s a creative toolkit for any industry.
Divi offers a collection of flexible templates, each one fitting your brand’s style perfectly. With regular updates, Divi keeps your designs fresh.
Both Elementor and Divi have their strengths. Choose Elementor for quick edits or go with Divi if you want more customization. It’s up to you.
Which WordPress Landing Page Builder Has the Most Templates Available?
When evaluating WordPress landing page builders, one of the critical factors is the variety and number of templates they offer. Templates can be a lifesaver, especially for beginners. They provide a head start, allowing you to focus more on content rather than starting from scratch. But which builder offers the best library of templates?
Elementor: The Template Giant
Elementor shines with its vast collection of templates. This builder offers a large selection of pre-designed templates for various industries and uses. Whether you’re in real estate or coaching online, Elementor has specific templates to meet your needs. Plus, their library is regularly updated, so you always have access to the newest designs and trends without extra effort.
Divi’s Extensive Layout Collection
Divi is another major player in the template scene, known for its extensive layout collection. With hundreds of layout packs, and now their new “quick sites” which are pre made layout designs and AI generated ones. Each pack is carefully designed, allowing users to tailor them to fit their brand’s unique style. This variety helps you create engaging landing pages and websites without getting lost in design details.
In a nutshell, both Elementor and Divi offer rich template libraries, making them popular choices for those looking for plenty of design options in WordPress landing page builders.
Conclusion
Selecting a WordPress landing page builder can be straightforward with so many excellent options available. The goal here is to help narrow down your choices. If I were in your position, I’d consider Divi for its versatility and numerous layouts or Elementor for its real-time editing capabilities and focus on conversions.
The best choice depends on your needs, whether it’s ease of use, design flexibility, or advanced features. My preference may differ from yours, so be sure to explore them and see which one aligns with your style and technical comfort level. If you need assistance with this process, feel free to reach out to me directly.
Continue learning and staying updated with trends to ensure your landing pages not only look great but also convert visitors into loyal customers.”
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I’m a full time PPC manager who manages over 3m+ in ad spend every year. I spend my time researching and working on landing pages and practices to help fuel business growth.