The Ultimate Guide to AI Copywriting Tools for Marketers

Writing copy that grabs attention and converts can be tough. It’s frustrating, time-consuming, and often feels like guesswork. That’s where AI copywriting tools are stepping in and shaking things up.

These tools make writing faster and simplify the process, helping businesses create content that gets results.

You can literally use AI to create SEO driven blog posts, A/B split test landing pages, create high converting product descriptions and much more.

But is it better than human generated content? Can you really fully automate this?

In this post, I’ll explore how they work and why they’re becoming essential for content creators. With some of the top AI copywriting tools you should be using for your own business.

How Do AI Copywriting Tools Work?

These AI copywriting tools use breakthrough technology to create effective, human-like copy in minutes. Whether you need punchy headlines, engaging blog posts, or persuasive CTAs, they’re built to help you.

Designed to save time and boost creativity, they’ve gained popularity among bloggers, marketers, and freelancers for tasks like writing headlines, social media posts, or full-length SEO friendly articles.

But what makes them so effective? Which tools should you be using?

There Are Too Many AI Copywriting Tools To Choose From

Let’s be honest—there are so many options that it can feel overwhelming. At the end of the day, you want the best value for your money.

The good news? Most of these tools are affordable. The even better news? I’m recommending just one: the one I use and trust. It’s the best option, hands down.

Most AI copywriting tools rely on models like ChatGPT, which generate human-like text by processing massive data sets.

What sets them apart is how each tool refines and filters that data to deliver unique results.

RightBlogger My #1 AI Copywriting Tool.

When it comes to AI copywriting tools, few options offer the versatility and power of RightBlogger.

It’s built for bloggers, marketers, and business owners who need quality content that ranks well on search engines without draining hours from their schedules.

I use RightBlogger for all my content, but don’t get it twisted, there’s still a demand for human oversight for a few reasons. I’ll go into that below.

Let me break down RightBloggers core features, benefits, and real-world impact.

Key Features of Rightblogger

RightBlogger comes loaded with features that not only simplify content creation but also refine it for SEO.

Whether you’re crafting blog posts or optimizing landing pages, these tools can make a noticeable difference. Here are its standout capabilities:

• Content Templates: Offers over 80 pre-designed templates, from blog ideas to sales copy and social media posts.
• SEO Tools: Integrates keyword research, topic suggestions, and meta tag optimization to improve search engine performance.
• Headline Analyzer: Helps refine headlines for better click-through rates with AI-driven insights.
• Tone Adjustments: Gives you control over tone, whether formal, casual, or somewhere in between. It will learn your own voice and save it for your content going forward.
• Outline Generators: Quickly create structured outlines for long-form content, ensuring you never start from scratch. One of the most important tools, create structured data without letting AI go nuts.
• Multi-Language Support: Perfect for global creators, offering content generation in multiple languages.
• Access to Chat: you still get access to chat like you would GPT, but keep in mind it’s geared towards writers.

And these are only a few of the features that Rightblogger offer..

Benefits of Using Rightblogger

Why choose RightBlogger over other AI copywriting tools? Honestly, I haven’t tried them all, but from the ones I did test (Jasper, Claude) RightBlogger took the crown in my opinion.

It’s literally $29/month, with no usage restrictions and offers the most customizations I’ve seen comparing it to all other AI copywriting tools.

You can see it in action in my video, where I show the process I use to write a blog post with AI using RightBlogger.

While RightBlogger is geared towards content creators it’s a perfect fit for multiple industries.

Here’s how it works for content creators like myself:

• Cuts Content Creation Time in Half: Need a blog post or review landing page content? RightBlogger generates a draft in minutes, and checks my work for mistakes.
• Cost-Effective: Instead of hiring expensive freelancers, I’m paying $29/month. Absolutely ridiculous.
• Improves SEO Performance: With built-in optimization tools, it helps your content ranks, reducing the need for separate SEO software. I get RightBlogger to write my meta title & descriptions for me and use their other SEO tools for data insights.
• Eases Writer’s Block: The idea-generation tools help when you’re stuck staring at a blank screen. You can actually feed it your site link and it will spit out content ideas.
• Customizable Outputs: Fine-tune the tone, length, or intent to align with your brand’s voice or even your own.

They offer far more tools, but I kept this short. Check out their 80+ AI tools here.

Some Real-Life Success Stories

Several creators have shared stories of how RightBlogger helped transform their projects. Here are some of the highlights.

Unsure if I’m able to list their actual names so I’ve just included their titles. You can read the full list under testimonials on their website.

• Spiritual Coach: Used the YouTube-to-blog tool and keyword research features, boosting her blogging strategy and productivity.
• New Blogger: Launched two websites using RightBlogger’s tools and highlighted the ease and affordability of the all-in-one platform.
• Content Writer: Found RightBlogger’s AI tools unmatched for creating search-intent-focused content, saving time and improving writing quality.
• SEO Strategist: Leveraged AI tools to craft long-form SEO-optimized blog posts and generate content for clients efficiently.
• Digital Marketer: Increased productivity using over 80 features, finding the keyword research tool straightforward and helpful for beginners.
• Squarespace Designer: Saved hours weekly by turning YouTube descriptions into blog posts effortlessly with RightBlogger.
• Food Blogger: Benefited from video tutorials and improved blogging workflows using tools for SEO, article generation, and social media.
• Copywriter: Enhanced creativity and sped up content creation significantly by using the platform’s 65+ tailored tools.
• Part-Time Blogger: Ranked #3 for competitive keywords in just a week through RightBlogger’s SEO tools and strategy guidance.

The ability to combine powerful copywriting tools with smart SEO features makes Rightblogger stand out in a crowded market of AI solutions.

Here is a list of the other AI copywriting tools that you are free to try to form your own opinion, but you’ll be back. It does come with a free trial too.

• Jasper AI: Great for producing blog posts and ad copy. $49/Month
• Copy AI: Perfect for brainstorming taglines or writing email sequences: $49/month
• Writesonic: A versatile tool with options for long-form and short-form content. $16/month but it has credits so you are limited in usage.

Each tool provides unique features, but the core concept remains the same: using AI to turn ideas into polished text. All 3 of these AI tools are built on Open AI’s language model.

How AI Copywriting Tools Actually Work

The secret sauce behind AI copywriting tools is in their technology. Two main components drive these platforms: machine learning (ML) and natural language processing (NLP).

• Machine Learning: These tools are trained on vast datasets, ranging from books to websites. Over time, they learn patterns in language, like grammar, sentence structure, and tone.
• Natural Language Processing: NLP enables the tools to understand the context of your input. If you ask it for a formal introduction, it won’t give you slang. It tailors the output based on the task and audience.

It’s fed millions of examples, makes predictions based on those examples, and refines itself to sound more human with every update.

Comparing AI Tools vs Human Copywriters

Do AI copywriting tools hurt your rankings? That’s a debate stirring plenty of opinions among marketers and freelancers.

Google has specifically said, and I’ll quote them to avoid confusion.

“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

Let me translate – they don’t care how content is produced as long as its high quality and demonstrates E-E-A-T which is expertise, experience, authoritativeness, and trustworthiness. You can read the full post here.

Of course both human content and AI content have unique strengths and flaws, making them suited to different scenarios.

But the short answer is no. AI content does not hurt your ranking, as long as it’s high-quality content and not AI jumble.

Let’s break this down to understand where AI copywriting tools shine, where they fall short, and when you might want to stick with a human for your content needs.

The Strengths of AI Tools

AI copywriting tools bring several clear advantages to the table. These strengths make them increasingly popular among content creators and businesses looking to scale quickly.

• Speed and Efficiency: AI tools can generate polished copy in seconds, whether it’s for a blog post, email, or ad. For anyone on tight deadlines, this kind of speed is a game changer.
• Consistency: Unlike humans, AI doesn’t burn out or lose focus. It delivers consistent tone, grammar, and style across multiple projects.
• Data-Driven Insights: AI tools can analyze vast amounts of data to identify trending keywords, optimize for SEO, and predict audience preferences. This analytical edge is unmatched by most human writers.
• 24/7 Availability: Need content at 3 a.m.? AI is always online. This constant availability is perfect for businesses operating across time zones.
• Cost-Effectiveness: Many AI tools are more affordable than hiring a human writer for a one-off project or ongoing content needs.

So, if you’re juggling lots of repetitive tasks or working on data-heavy projects like SEO, AI tools obviously keep things moving without dropping the ball.

The Weaknesses of AI Content

While AI offers impressive capabilities, it isn’t flawless. Its weaknesses become apparent in areas that require a level of creativity, nuance, or emotional depth.

In the end, it’s not human. It doesn’t have feelings and can’t relate.

• Limited Emotional Connection: AI doesn’t “feel” the way humans do. As a result, it struggles to inject genuine emotion or empathy into content—crucial elements for building trust or connection.
• Challenges with Brand Voice: Maintaining a consistent and unique brand voice is tricky for AI. While it can mimic tones, it often lacks the human ability to adapt and personalize content authentically.
• Creativity Constraints: AI is built to follow patterns. This means it can struggle to come up with truly unique ideas or step outside the box.
• Over-reliance on Existing Data: Since AI learns from pre-existing information, it may reproduce biased or outdated perspectives. This is especially problematic for niche or cutting-edge topics.
• Fact-Checking Gaps: AI can generate content that sounds confident but contains inaccuracies, requiring extra oversight from the user.

While these aren’t dealbreakers, they highlight areas where human input remains crucial to delivering top-tier content. You can of course train AI with specific instructions, but it can still be a struggle.

I can’t tell you how many times I’ve found errors in my AI content, but I will say I’m often more impressed with it’s responses than I am disappointed.

When AI Outperforms Humans

AI clearly can outperform human copywriters in specific, well-defined scenarios. Here are a few examples where it truly shines:

• High-Volume Tasks: Whether you need hundreds of product descriptions or social media posts, AI handles volume quickly and efficiently.
• Data-Heavy Projects: Optimizing for SEO, finding long-tail keywords, or generating multiple A/B test versions is a breeze with AI tools.
• Repetitive Writing Needs: For tasks with repetitive structure—like writing FAQs or templated emails—AI is faster and more effective than a human.
• Brainstorming: Stuck on ideas? AI can generate a list of options to kickstart your creative process.

For businesses aiming for scale or anyone managing repetitive, formulaic writing, AI offers unmatched speed and efficiency.

For me, finding new ideas for what to write about and how to organize my content is invaluable..

When Humans Excel

There are moments when no piece of technology can replace human creativity and intuition. Here’s when you definitely want to stick with a human copywriter:

• Complex Brand Messaging: Crafting a unique and consistent brand voice that resonates with your audience requires a human touch.
• Emotionally Charged Content: Whether it’s a heartfelt story or a persuasive sales pitch, humans write from emotion, something AI simply can’t replicate.
• Crisis Communication: Handling sensitive situations with nuance and care is best left to human writers who can anticipate emotional responses.
• Niche Expertise: Writers with in-depth industry knowledge can deliver insights and perspectives that AI can’t, especially for emerging industries or trends.

While AI is impressive, the human ability to connect, empathize, and innovate remains irreplaceable for standout content. Sometimes, it’s these very qualities that make or break a marketing campaign.

Do AI Copywriting Tools Create Better Landing Pages?

You’ve probably heard the saying “content is king,” and surprisingly, it applies to landing pages.

The top converting landing pages are simple in design and use unique value propositions and content to turn visitors into paying customers.

AI copywriting tools help you refine this content and provide many variations. This allows us to split test each piece to find the winning formula.

It’s that simple. AI has no limit on the amount of content you can split test.

A “better” landing page isn’t subjective. It’s one that efficiently turns clicks into meaningful actions. You achieve this by testing content.

Take a look at my 9 practical tips to increase landing page conversions for a deeper read.

How To Implement AI Copywriting Tools Into Your Landing Pages

Not only can you build full-fledged landing pages using AI with tools like Divi AI, but you can also use specific tools in RightBlogger to create this compelling content.

For Page Headlines: Use the Post Title or Hook tool to create attention-grabbing headlines instantly.

Call-to-Action (CTA): The CTA tool helps you craft clear, high-converting calls-to-action.

You can also use tools like Feature/Benefit/Outcome or AIDA (Awareness, Interest, Desire and Action Generator) to structure persuasive landing page copy.

SEO Integration: Many AI tools incorporate search intent and ranking keywords directly into the copy, something manual methods often miss.

RightBlogger allows you to provide your choice of keywords directly into your content for the best results.

How to Use AI Copywriting Tools Effectively

This is where you make your content stand out. It’s too easy to let AI do all of the work and let’s be honest it’s probably doing a majority of it.

Using AI copywriting tools effectively requires a combination of strategy, creativity, and oversight. Here’s how to maximize their potential while keeping your content unique and aligned with your goals.

Integrating AI with Human Creativity

The key is collaboration. How can you make AI work alongside your creativity and opinion?

• Start with a Clear Vision: Before you let AI generate anything, outline your goals. Think about your brand’s tone, message, and target audience.
• Use AI as a Brainstorming Partner: Feed AI some prompts, and let it spit out a range of creative directions. Pick the one that resonates and refine it.
• Fine-Tune for Personality: AI can draft, but only you can give it the personal touch it needs to connect with readers. Add anecdotes, humor, or emotion to enhance its output.
• Blend Outputs: If you produce multiple versions, mix the best parts. This ensures the final result is polished without being overly AI-driven.

Think of it as a teamwork exercise—let AI handle the heavy lifting, and you inject the heart and flair.

Setting Clear Instructions

AI tools are powerful, but they’re only as effective as your instructions. If you’re vague, you’ll get generic results. Here’s how to guide these tools for more focused outputs:

• Be Specific with Prompts: Avoid general inputs like “Write a product description.” Specify the product’s key benefits, target audience, and tone.
• Define the Tone and Style: Include phrases like “use a conversational tone” or “focus on a professional audience.” RightBlogger lets you set the tone with any prompt.
• Include Keywords for SEO: Incorporate terms you want the AI to prioritize, such as “eco-friendly skincare” or “time-saving AI tools.”
• Set Character Limits: If you need concise content, specify limits for headlines, tweets, or meta descriptions.

Without these clear instructions, you risk getting content that feels generic and off-brand. Be as detailed as possible so the AI knows exactly what you’re looking for.

Reviewing AI Output

AI-generated content isn’t perfect. It’s a starting point, not a finished product. Here’s why reviewing and refining its output is non-negotiable:

• Check for Errors or Awkward Phrasing: AI doesn’t always get grammar or context right. Read through its work to correct any clunky sentences or inaccuracies.
• Ensure Brand Voice Consistency: AI can mimic tone but doesn’t fully “understand” your brand’s unique voice. Make adjustments to align copy with your identity.
• Validate Facts and Data: AI tools generate content based on datasets, but they can include outdated or incorrect information. Always double-check for accuracy.
• Simplify Overly Complex Wording: Some AI content can feel too formal. Simplify wording to make it approachable and reader-friendly.

Editing might feel tedious, but it’s where the real magic happens. Even the best AI outputs need a human touch to shine.

That’s why I think it’s silly to be scared of AI. It will always need human input. Learning AI and using it to your advantage will set your business apart.

20 Additional AI Marketing Tools For Your Business.

To take your AI copywriting tools to the next level, pair them with complementary tools.

I’ve compiled a list of the top 20 AI marketing tools, that’ll help change your life as marketers and bloggers.

Conclusion

AI copywriting tools are reshaping content creation by saving time and enhancing efficiency for bloggers, marketers, and freelancers. From writing landing pages to drafting engaging blog posts, these tools are like an extra set of hands to simplify the process.

However, they work best when paired with human input to add emotion, authenticity, and creativity. If you’re not already using them, now is the time to explore options and see how they can elevate your content strategy.

What are you waiting for? Don’t be scared of AI, start using it to your advantage to get ahead of the competition.