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Table Of Contents
Ask Yourself These Questions Before Reading:
Do you want to grow your freelance business?
Do you want to save valuable time?
Do you want to deliver high-quality websites that satisfy your clients?
If you answered “yes” to any of these, you’re in the right place. Let me share how using premium themes helped drive over a 100k+ in additional revenue to the company I worked for.
When I Started Out, I Had My Doubts
Like many freelancers, I was convinced I could manage everything myself. My budget was low and I wanted to save money every chance I could get. Why spend when there are free alternatives, or when I could build sites from scratch? (this was back when HTML/CSS from scratch websites were the norm). For years, I avoided extra costs, believing I could get the job done on my own terms.
But fast forward seven or eight years, and my mindset has shifted completely. The reality is that unless you have unlimited time, achieving the quality you want with a free theme—or doing everything yourself—is harder than it seems. That’s when I realized the value of premium WordPress themes: they save time, reduce effort, and deliver a polished result like no other.
Why I Made the Switch to Premium WordPress Themes
Running multiple businesses, investing in premium WordPress themes became an easy choice. But I understand that it’s not obvious to everyone.

So here’s the key point: you’re either going to spend a reasonable amount ($70–$100) on a premium theme, or you’ll invest significantly more—either in custom development or in the hundreds of hours required to build something comparable on your own.
When it comes to building your own website, no matter your experience level there is always something that goes wrong and keep in mind there is still a bunch of development time required from a premium theme.
But trust me when I say the recommended themes I’ll provide will make your freelance business look like a fortune 500 marketing agency and that’s why I’ll never build another project without using premium WordPress themes.
Not All Premium Themes Are That “Premium” – Buyer Beware.
Something to keep in mind: many premium theme products are not updated regularly. They may look good on the surface, but when you log into the backend, they often come with limitations, plugin vulnerabilities, and can lead to bigger headaches than they’re worth.
While I haven’t tried every premium theme, the ones I recommend are ONLY the ones I use or have used. I’ve wasted thousands of dollars on bad premium themes, so save yourself some money and avoid the headache.
A Success Story: Premium WordPress Themes in Action
One of the most significant transformations in my business happened when I signed up to Elegant Themes. About five years ago, while working as a lead developer for an agency, we invested in an Elegant Themes subscription. We used their themes to build hundreds of local business websites—and saw almost immediate results.
The themes were highly customizable and visually impressive, helping us create a more professional, polished look for our clients. This led to an increase in demand, and soon, word-of-mouth brought us even more business. The entire process was smoother, clients were happier, and we grew quickly. In three months, we built around 60 websites using these themes, generating significant revenue—between $100,000 and $180,000.
How A Premium WordPress Theme Subscription Streamlined Our Workflow
One of the biggest time-savers was reducing the back-and-forth during the design process. Instead of endless revisions and concept changes, we presented demo themes right from the start. Clients saw what they liked, we customized the theme to their needs, and the project moved forward much more smoothly.

The result? Faster lead times and a different level of client satisfaction.
Our Elegant Theme subscription offered a professional look that clients loved, and they felt confident knowing what they were getting from the start.
We simply added our own flare to it and boom they were sold.
How Premium WordPress Themes Can Help You Grow Your Business
Premium themes don’t just help you build websites—they streamline your entire process. Here’s how:
- Save Time: You start with a solid foundation, so there’s less design work from scratch. Customization is quick and straightforward.
- Increase Profits: With time saved on each project, you can take on more clients and complete jobs faster, and focus more on what matters, generating more business..
- Client Satisfaction: Premium themes are professionally designed, giving your clients high-quality results that make their businesses stand out.
By using themes from companies like Elegant Themes, you can offer a transparent process where clients see the design/layout upfront, eliminating much of the guesswork. This leads to faster approvals and less time spent on revisions.
Why Premium WordPress Themes Are Worth the Investment
Think about this: using a premium theme means you’re offering clients a product that looks professional, functions well, and is easy to customize.
This eliminates much of the back-and-forth that drains time and energy. You’re able to provide great value at a price point that works for most clients, while also leaving room to take on more projects. Let’s also not forget how many features come with Elegant Themes and Divi.
In my experience, using premium themes helped my business grow faster and made my workflow smoother. Whether you’re a freelancer or running a small agency, the benefits are clear: time saved, higher-quality websites, and happier clients.
The approach you take on whether you reveal if you are using premium themes or not is on you, but either way you look at it, if you build more than a couple websites a year a subscription like Elegant themes is detrimental.
They’ve changed a lot now since when I was a full time freelancer and in a good way, they have AI tools that build sites for you and focus their major upgrades around their Divi theme which can be customized to create any kind of website.

Final Thoughts
Premium themes are an investment that pays for itself. Whether you’re just starting out or you’ve been in the business for years, they offer a streamlined, efficient way to build better websites for your clients. If you’re ready to grow your business, explore the possibilities with a premium provider like Elegant Themes. It’s a small change that could have a big impact on your success.