Got your real estate license and thinking about setting up your website with an MLS feed? Forget about competing with big sites like Realtor.com and Zillow. They have massive ad budgets and endless content. I’ve tried it, and trust me, no one cares about the MLS feed on your website. Instead, focus on creating a killer real estate landing page which can also be incorporated with an MLS feed to capture both buyer and seller leads.
I manage over $3 million in Google ad spend each year. Thanks to my experience with countless landing pages, I know exactly what makes them convert. I’ll give you a no-nonsense rundown of the right tools and resources to kickstart your own real estate landing page.
This article is going to save you thousands of dollars in fees as long as you’re willing to learn a little.
Table Of Contents
Why Agents Need A Real Estate Landing Page for Growth
Some top-performing agents are successfully tapping into digital marketing, utilizing landing pages to their benefit.
However, many realtors and agents haven’t fully developed their digital marketing strategies. This has created somewhat of a gap in the market, offering a great opportunity for new agents to stand out and start building real estate landing pages that convert.
Your landing page goals may vary and depend heavily on your specific objectives. Landing pages are typically created with one unique goal in mind, to minimize distractions and to be super focused on one specific outcome whatever that may be. They are designed to convert.
Unlike your website or a typical property listing, a real estate landing page is specifically designed to align with your ad and boost conversions through a relevant call to action.
Step-by-Step Guide to Create a Real Estate Landing Page
This guide will walk you through the fundamental steps of creating a real estate landing page that aligns with your goals and maximizes your marketing efforts. By selecting the right tools and continuously optimizing your approach, you can turn your landing page into a powerful asset for attracting and converting leads.
I’ve put it together below in the most cost effective way I can think of, minimizing risk and your investment. We’ll be using top tools that marketers use on a daily basis to help their clients drive growth.
They’re user-friendly and very affordable, remember, the real challenge lies in converting those leads into transactions, the tools are just part of the process to get there.
Here’s the flow of what we’ll cover and the process to creating a successful landing page.
1. Identify Your Objectives
Before you begin, clearly define the goals of your landing page. Are you aiming to capture leads, showcase property listings, or schedule client appointments? Understanding your primary objective will shape your design and content strategy. Remember, a successful landing page focuses on one objective; if you want to achieve all of these, you’ll need a separate page for each.
2. Understand Your Audience
Conduct thorough research on your target audience. Identify who they are, what they value, and what motivates their real estate decisions. Tailor your content and design elements to address their specific needs and preferences.
3. Choose the Right Tools and Platform
Select a suitable landing page builder. Look for features that meet your needs, such as drag-and-drop functionality, customizable templates, and integration capabilities. Elementor and Divi are excellent options depending on your technical expertise and budget. We’ll explore these more below.
4. Select a Domain Name
Choose a domain name that is simple, memorable, and relevant to your brand or niche. Use keywords wisely, avoid numbers and consider using a subdomain if it suits your strategy.
5. Set Up Web Hosting
Decide between shared and managed hosting based on your traffic expectations and budget. Shared hosting is cost-effective for beginners, while managed hosting offers better performance and support. We’ll explore both of those options below.
6. Design The Layout
Focus on creating a user-friendly layout. Ensure clear navigation, engaging visuals, and consistent branding. Keep the design simple to minimize distractions and guide visitors towards your call-to-action (CTA). The page builders I recommend are already loaded with professional layouts to choose from.
7. Create Compelling Content
Craft strong, attention-grabbing headlines and concise, persuasive copy. Highlight benefits, use testimonials for social proof, and implement a clear, single CTA to drive action.
8. Test and Launch
Before going live, rigorously test your landing page for functionality, responsiveness, and user experience. Utilize A/B testing tools to refine elements and analytics to track performance after launch.
9. Continuous Improvement
Regularly update and refine your landing page. Experiment with new design elements, update content, and gather user feedback to continually enhance performance and conversion rates is key to your success.
Top Reasons To Create A Real Estate Landing Page
- Capture Leads Effortlessly: By including a custom form on your landing page, you can easily gather contact information from potential buyers and sellers, which is critical for building an effective sales strategy.
- Highlight Property Listings: Use high-quality images and detailed descriptions to showcase the best features of your properties, making the listings more appealing and informative to potential clients.
- Build Your Mailing/Property Lists: Collecting emails and other contact details helps in creating a robust mailing list, enabling targeted marketing campaigns for new properties, newsletters, or updates.
- Showcase Special Promotions or Open House Events: Promote exclusive offers or upcoming events prominently, capturing the interest of prospective clients and persuading them to share their contact details for more information.
- Provide Easy Access to Virtual Tours and Videos: Incorporate virtual tours and property videos to provide an immersive experience for potential buyers, helping them get a realistic feel without physically visiting the site.
- Get Appointments Booked and Scheduled: Feature a scheduling tool or calendar that allows visitors to book appointments directly, enhancing convenience for both the client and your team, and streamlining the sales process.
Using these elements in a real estate landing page will significantly enhance user engagement and conversion rates.
Domain Name for Your Real Estate Landing Page
Your landing page domain doesn’t have to be the same as your main website name. You can use a subdomain for landing pages. Keeping them separate is key because it helps you track results independently.
This way, you can see what’s working and what isn’t. Making it easier to optimize your strategies and boost your real estate branding effectively.
The cheapest place to register your domain name is namecheap.com, but below I recommend a host that includes your first year registration so keep reading.
Tips for Selecting a Domain Name In Real Estate
Your landing page domain name won’t matter as much unless you’re planning to create a landing page on your main website. If you’re using Google ads, it should be separate from your homepage. This way, you can track results from your paid advertising separately from your organic results.
Avoid overthinking it. Pull that trigger as soon as you can, the easiest option is to use something like “yournamerealty.com” or just “yourname.com” the content of your site is much more important than your domain name.
Here are a couple of tips for registering a domain name with realtors in mind.
- Keep It Simple and Short: A short, simple domain is easier for people to remember and type. If you plan to display this domain on signs, ensure it can easily fit on a small sign.
- Use Keywords Wisely: Incorporating keywords like “real estate,” “realtor,” or your specific niche can make your domain more relevant. This not only helps with SEO but also instantly tells visitors what you’re about. Honestly, it doesn’t matter as much as it used to.
- Avoid Numbers and Hyphens:I’m a hypocrite. I have hyphens in my domain name. I registered this over 15 years ago, and the only reason I kept it was for the backlinks. Today, numbers and hyphens can cause confusion. I wouldn’t recommend it, as it’s tough to tell someone your domain with hyphens. Take it from my experience.
Web Hosting for Real Estate Landing Pages
I typically recommend a couple of web hosting providers. You have your high performance managed hosting then you have your budget friendly shared hosting. Both have pros and cons. I’m sharing both options here but I feel like if you are just getting started the budget option will be best as it comes with some bonuses.
Cloudways: Fast and Reliable Managed Web Hosting
Speed Matters. Just like in real estate, first impressions are crucial. Cloudways reduces loading times and improves the user experience.
They handle all of your server management, security updates, and more. Allowing you to focus on what matters – getting leads and selling homes.
With Cloudways, you basically have your own server with high performance, dependable server backups, and simple scalability for when traffic surges.
You can also run more than 1 site and connect your domain and set up WordPress with ease. Unlike shared hosting, which can slow down if neighboring sites get busy, this setup keeps your site running smoothly and responsively.
The biggest con of managed hosting is that the monthly price is higher, as you would expect, but you really do get what you pay for.
Remember that page speed is one of the biggest driving forces for your conversion rate so its not a decision I’d take lightly. I explore this more in 9 practical tips to increase your conversion rates.
What is shared hosting?
Shared hosting involves multiple websites sharing a single server’s resources, making it more affordable but often slower when other sites experience high traffic.
What is managed hosting?
Managed hosting provides a dedicated environment with technical support and optimized server management, offering superior performance and reliability. Better for your conversion rate.
How does shared hosting affect website speed?
Since resources are shared, your site may slow down if neighboring sites receive heavy traffic, affecting user experience and load times. There can also be security concerns.
What are the speed benefits of managed hosting?
Managed hosting offers dedicated resources, ensuring fast load times and smooth performance regardless of other sites’ activity.
Elementor: Budget-Friendly Hosting Solutions
Elementor is a high-performance web hosting provider. However, I should mention that cheaper hosting plans in general will typically be shared hosting, and if you didn’t know, there are drawbacks to shared hosting.
That said, Elementor is quite transparent on their hosting promotional pages about what each package includes. You’ll have this with any of the cheaper hosting providers.
Performance will always be weaker with shared hosting, but it’s not a bad starting point. You can upgrade as your site or page generates more traffic. The reason I recommend Elementor for shared hosting is because of a couple of reasons: affordability and the additional features they offer with their hosting.
Included With Elementor Hosting: The Elementor Pro Page Builder
Elementor is one of my top 5 recommended landing page builders for marketers and new business owners.
For real estate agents who don’t have much technical experience, a drag-and-drop page builder is exactly what you need for your real estate landing page.
When you sign up for Elementor basic hosting plan you get an included copy of their pro page builder ($59/year value). You’ll also get a free domain name ($15), Free SSL certificate ($99/year) and more.
While I recommend Cloudways for high performance, I understand that if you’re new to this, you might want to minimize expenses. As a new agent, saving money is crucial, especially with the high cost of license fees.
Elementor hosting offers a budget-friendly solution with less risk for creating a real estate landing page, making it an excellent next choice.
Potential Cons of Elementor Shared Hosting: Shared hosting does impact your website’s performance, which is why the companies are able to offer it so cheap. But the mere fact you can get the Elementor pro page builder included in your hosting plan is a huge bonus.
Their lite plan is $2.99/month which is an insanely low price and their basic plan is the one I’d recommend that comes with the pro version of the page builder for $9.99/month. You’ll need the pro page builder for your landing page not the free one.
You can learn more about their web hosting plans here.
WordPress Page Builder For Your Real Estate Landing Page
Page builders are user-friendly drag-and-drop tools that allow beginners to design landing pages through an interface, eliminating the need for coding skills or technical experience.
There are many landing page builders available out there, I go over this in much more detail on my top 5 WordPress landing page builders.
To simplify your life, I recommend my top two landing page builders specifically for real estate: Divi and Elementor. They offer landing page kits and simple layouts that can easily be tailored for real estate landing pages.
Simple, Yet Effective Landing Page Layouts
Divi offers over 2000+ layouts, with more available upon installation. Divi is better suited for hosting with Cloudways since it’s designed for their platform. I’d say the Divi builder is slightly more advanced but also more technical. See how you can install WordPress + Divi with Cloudways below.
Elementor: Web kits for your landing page. Elementor offers an easy installation process for users who aren’t very tech-savvy. This page builder might be a better fit for someone new to WordPress it’s also slightly cheaper but only allows the one license, so one website only.
See below how easy it is to get up and running with Elementor Pro when you go through their hosting setup. You can install WordPress, set up the page builder, and get everything live right away using one of their premium site kits.
They are both WordPress page builders that can be installed easily. Keep in mind you don’t need to use a real estate specific design you can use any design you like and customize it for your landing page, a simple design will always convert better.
I’ve proven this in my 10 examples of high converting landing pages article. These landing pages all have one thing in common, simple design practices.
Useful Links For Elementor
Installing Elementor Pro On WordPress
Getting Started With Your Elementor Hosting Site
Useful Links For Divi
Installing WordPress On Cloudways & Connecting To Namecheap (Video)
Installing Divi On WordPress
Free Real Estate Layout Pack For Divi
Biggest Industry Wide Misconception For Real Estate Websites
A common misunderstanding among clients is thinking an elaborate website is necessary for attracting business. In reality, that’s not the case. What you truly need is a domain name, hosting for your landing page, and a straightforward real estate landing page focused on conversions.
It’s important to test various landing page versions to determine what works best. This can take time, so efficiency is key. That’s why a landing page builder is essential; it offers numerous simple layouts to create pages designed to convert visitors into clients quickly.
When designing landing pages, simplicity is crucial. The goal is to convert visitors into clients. Next, we’ll explore the key elements your landing page should include.
What To Include On Your Real Estate Landing Page
I run many marketing campaigns and work on landing pages every single day, I understand what works and what doesn’t, but I encourage you to test things out yourself. If you are planning on running ads then a landing page is an expense you can’t avoid.
I’ve compiled the ultimate guide on what you need for your landing page with 9 practical tips to increase your landing page conversions. Going into heavy detail on what you should include on your landing page and why. Here are the key takeaways and what should be included.
- Value Proposition: Start strong with a clear value proposition that grabs attention and highlights unique benefits.
- Visuals: Use visuals to draw attention and make content engaging.
- Benefits Focus: Highlight benefits, not just features, to connect emotionally with visitors.
- Single CTA: Stick to one call-to-action. Keep visitors focused and reduce confusion.
- Social Proof: Use testimonials to build trust and encourage conversions.
- Guarantees: Offer a guarantee of some sort to reduce purchase anxiety.
- Storytelling: Use storytelling to make an emotional connection and engage readers.
- Page Speed: Ensure fast loading times to keep visitors on the page.
- Simplicity: Keep the design simple to focus attention and guide actions effectively.
It’s that simple, of course I go into much more detail on each point in the article I mentioned above. If you have the time please read it.
Real-Life Examples of Successful Real Estate Landing Pages
Example #1 Oasis Group Florida
Quite possibly one of my favourite real estate landing pages. It’s not technically a landing page as this is their home but it has every crucial element you’d need including social proof. All the examples provided below were all built using WordPress.
- Platform: WordPress
- Type Of Landing Page: Seller & Buyer Focus
- Why this works: The Oasis Group FL landing page works because it clearly presents its value in real estate both on the buyer and selling side, using concise messaging to attract clients. The prominent Call To Actions and the strategically placed testimonials build trust and make it easy for visitors to engage. Compelling visuals of Florida properties and clear navigation enhance that user experience, while social proof (like client reviews) boosts credibility, creating a streamlined, conversion-focused page tailored for real estate investors.
- Platform: WordPress
- Type Of Landing Page: Seller Focus
- Why this works: This seller landing page by The Whitney Team is effective because it combines an enticing offer with a robust display of expertise. Highlights their nearly 70 years of combined real estate experience, the page builds immediate trust and credibility. The emphasis on a complimentary comparative market analysis offers tangible value to potential clients, prompting action without initial commitments with their instant home valuation.
Example #3: Liv | Sothesby Realty
Platform: WordPress
Type Of Landing Page: Buyer Focus
Why this works: The “Buy With Us” page is an effective landing page due to its focus on personalization and guidance. It highlights the team’s role in educating and advising clients to find properties that perfectly fit their needs, whether it’s a ranch or a slope-side condo. Additionally, the page features an enticing lead magnet—a tool used to offer something for free to establish expertise and collect contact information. They offer a free ebook, “Learn How to Buy Like a Pro!”, which enhances the user’s buying experience and encourages engagement with their team.
Platform: WordPress
Type Of Landing Page: Investor Focus
Why this works: The Modern & Main Investors landing page feels fresh and professional. It features a simple design and uses white space effectively, making it seem trustworthy and focused. Right at the top, a compelling headline and call-to-action tell you exactly what the page is about. The information is laid out logically, with clear benefits that speak directly to potential investors. Easy-to-understand visual elements like icons and top-notch images highlight important details, while strategic calls-to-action nudge visitors towards taking action. They also add in the trust factor with some client success stories. In essence, the page’s straightforward message and credibility-focused design do a great job of capturing investor interest.
Conclusion – Gap In The Market.
From engaging visuals to strategic calls-to-action, I’ve laid out the tools and the blueprint for a real estate landing page that works. These insights are an easy way to get started with a page that not only stands out but also brings in leads.
One thing I wanted to mention was I felt like only a small number of these pages were worthy of being featured here so there is somewhat of a gap here for new agents to take advantage of. Interestingly, the best real estate landing pages all seem to be built in WordPress and appear to be created with a premium template. Choosing a landing page builder like Divi or Elementor allows you to use one of their pre-made layouts for your own project and achieve similar results.
Implement these strategies and watch as your potential leads transform into genuine opportunities. Remember, the right mix of creativity and functionality can set your page apart in a crowded market.
