Divi Review: Key Features & Is It Worth Your Money?

Thinking about using the popular WordPress page builder Divi? In this Divi review, I’ll cover who it’s for, if it’s worth the investment, what you’ll get with your purchase and who probably shouldn’t purchase Divi.

Why trust me? I’m a full-time PPC manager overseeing $3M+ in ad spend and countless landing pages. I’ve worked with enough page builders to call myself an expert.

Tools like Divi allow you to effectively build landing pages and websites at scale with templates and customized themes for your clients or business needs.

The typical goal of any page builder is to save you time and money with pre-designed templates and an easy-to-use builder interface.

Disclosure: Some of the links in this post are affiliate links. If you click and make a purchase, I may earn a commission at no extra cost to you. I only recommend products and services that I’ve personally used and trust. Your support through these links helps me keep this blog running and continue offering in-depth, free content for readers like you. Thank you!

What is Divi? A Divi Review ?

For those who don’t know or may be new here:

Divi is a WordPress page builder that lets you create custom, professional-looking websites without needing advanced coding skills.

Built by Elegant Themes, Divi combines responsive design features and an intuitive drag-and-drop editor, making it a versatile tool for marketers, freelancers, and small business owners.

If you’ve ever struggled with stiff WordPress templates or complex editing tools, Divi brings a refreshing level of control to the table.

But it’s not for every Tim, Jack & Sally.

The Key Features of Divi

Divi isn’t your typical page builder. It offers features designed to simplify web design, even for beginners, but there is a learning curve just like anything else.

First I’d like to focus on the powerful features that make Divi one of the highest rated WordPress page builders on the market.

This is where Divi stands out to me. No stone will be left unturned in this Divi Review. Then we’ll talk about who Divi is for and who should NOT be using Divi.

The Famous Drag & Drop Editor

Divi’s drag-and-drop interface is the backbone of its appeal. It allows users to build and edit pages visually, without needing coding expertise.

This is the core feature to any page builder, you want to be able to make modifications to your landing pages without any technical experience.

The goal is to save you time and money, it’s that simple. With Divi, you can drag content into position, resize elements, and adjust styles in real time. See below.

However, some non-technical users find Divi harder to use compared to other competing builders. I agree, Divi has a learning curve and isn’t the easiest builder to grasp. But once you do, it offers more customization options than most builders.

I don’t find there are many limitations when it comes to customization with Divi and once you get the hang of it, it’s very easy to use.

One thing to keep in mind is that Divi (Elegant Themes) is working on introducing a completely new page builder interface reducing the learning curve even further and heavily focusing on improving their front end builder.

This is currently in a beta and is expected to be released sometime next year, competing with the interfaces of builders like Elementor.

I’ve put together a review of my top 5 landing page builders for extra reading here.

Standard Layouts & 300+ New Exclusive Packs

One of Divi’s standout features is its library of pre-made layout packs. These are essentially complete website templates, designed for a variety of industries, from e-commerce to education.

Divi offers 2,694 individual layouts of websites completely free. That equals 370 layout packs, with each pack containing about 5-10 layouts per site.

Once you download and install Divi, you can edit all your pages using the Divi Builder interface. You have three options: Build with AI, start from scratch, or select pre-made layouts to customize your website.

IMPORTANT NOTE: When you visit the Divi layouts section on their website, you’ll see many layouts available. Keep in mind that the fundamental layouts, the best-designed layouts, are not all accessible on their demo page.

There are 300+ website packs that are updated, and even better than whats displayed in their layout section when you are signed up.

I’m not sure what it is about the layout display on their website, but I feel it holds them back. The actual demos in the working environment are so much better, yet the display on their site doesn’t do them justice at all.

These layout packs streamline the design process, letting you focus on customization without worrying about the foundation.

Be the judge for yourself and check out their layout packs here.

Responsive Design Capabilities

Responsive design has become standard practice for every page builder, as it should be.

But at one point it wasn’t. Divi ensures that your site looks great on all devices: desktops, tablets, and smartphones.

Did you know that mobile traffic now accounts for 58% of total internet usage?! But on the other side desktop has a higher conversion rate, which actually shocked me. See source here.

Despite hearing this most of my own conversions come from mobile. I think this will vary by industry and demand but those are some interesting numbers.

Divi’s built-in responsive design tools make this easier than ever. The platform lets you preview and fine-tune your website for desktops, tablets, and smartphones.

You can customize individual elements based on screen size. Want a larger call-to-action button on mobile devices? Or maybe hide an image for tablet users?

You’ll have full control, ensuring your site performs optimally across all devices.

Online Store Compatibility

If you’re running an online store, one of Divi’s core focuses is on WooCommerce and online store owners.

When I was running my own e-commerce business, one of the most infuriating things was not being able to modify my “general” product page layout without having to learn how to code.

Divi allows you to create custom product pages while retaining complete design flexibility. Unlike many page builders, it goes beyond basic integration by offering dedicated WooCommerce modules.

These let you control how your products appear, from their layout to individual styling. With pre-made layouts built around WooCommerce.

You can see the additional modules you get with Divi for online store owners here.

Extensive Customization Options

Like I said before, Divi isn’t the most beginner-friendly page builder out there, and that’s because it’s also built for another audience: developers.

It combines no-code design with powerful developer features for total control. Here’s a few of its key customization features:

• Custom CSS Integration: Easily add and manage custom code within Divi’s intuitive interface.
• Thousands of Design Settings: Customize layouts, colors, typography, and more with an intuitive visual interface.
• Reusable Global Styles: Maintain consistency site-wide, saving time and effort.
• Dozens of Unique Page Elements: Choose from a wide variety of elements to enhance your pages and bring your vision to life.
• Advanced Visual Controls: Adjust every detail in real time and see instant changes as you design.
• Developer Tools: Combine visual design with custom coding for limitless flexibility.

You can customize all aspects of your website with Divi and that’s what sets it apart from other conventional landing page builders.

For those comfortable with code, you’ll get full custom CSS control, enabling you to make adjustments that go beyond what’s achievable through the visual builder.

Whether it’s an animated hover effect or a unique layout tweak, the options are endless. If you’re interested, you might find this guide on CSS3 animation basics helpful.

Unlimited Site Usage

Most page builders charge per site, but Divi gives you unlimited site usage under one license.

Platforms like Elementor or Wix often require separate licenses or plans for each site, which adds up fast. With Divi, you can build as many sites as you want without any extra fees.

For freelancers and agencies, this is going to save you some serious money. Managing multiple projects gets expensive when you’re buying separate licenses for every single client.

To put things into perspective it would cost you $199/year for 25 websites on Elementor. It would cost you $89/year for 52,000+ sites on Divi.

Aside from the page builder features, unlimited usage makes me feel like I’m not being ripped off and one of the biggest drivers for me to choose Divi. Licensing is typically a money grab as you are literally hosting the builder with your own hosting resources. Unlimited usage keeps costs down, making it a solid choice for anyone juggling multiple websites.

Divi Marketplace

The Divi Marketplace is basically a hub for add-ons, child themes, and layouts. Think of it as an app store tailored specifically for Divi users, offering products that can enhance your design & development process.

This is perfect for developers or freelancers with a specific client need. A simple plugin or module can help you meet that demand.

The Marketplace has more than 500+ items to choose from built with higher quality than your freebies.

While most items come with a price tag, they often save you time and effort that justifies the cost. Making you look like a rockstar to your clients.

That said, many free plugins and themes exist as well, allowing you to test before committing to larger purchases. Investing in tools from the Marketplace can significantly boost productivity and design quality.

There are not many landing page builders or WordPress themes with an entire ecosystem like Divi’s marketplace.

Use Example: Popular Website Built With Divi + Divi Marketplace Theme

Have you ever heard of the blog WordStream? An extremely popular high ranking marketing blog that focuses on PPC and advertising campaigns for businesses.

You can visit their website here.

This professional website was built with Divi and uses the popular Divi Marketplace product: Divi Pixel.

A simple yet effective design for a high traffic website.

Integrations & Extensions

Divi opens the door to a robust library of third-party add-ons. These range from layout packs and menu extensions to advanced features like event calendars. With over 500 options available, you can tailor your site to meet practically any requirement.

However, note that most come with an extra cost. There are over 200 content elements that are free with Divi. Any additional add-ons found in the Divi Marketplace may come with a price tag.

You can view the full list of extension options here.

Add-ons can boost your workflow or bring new features. They let you upgrade your site easily for specific needs.

Divi AI – Build Your Page With A Single Prompt

You read that correctly, with AI storming the world you are now able to use Divi and AI in conjunction and build your web pages using simple prompts.

I’ve tested it myself, it’s an impressive feature, the AI even fills in your content elements with relevant information related to your business.

You can use AI to edit your content, create new layouts and much more. Be as detailed and specific as you can when providing it with a prompt and tell it about your business and your design requirements.

You can also provide it with a logo, font selection and color options.

Keep in mind that the AI subscription is an additional cost with Divi, but you do get some free tokens with that base cost. See my tutorial on how to build a landing page with Divi AI.

Who Should Use Divi and Who Shouldn’t Use Divi.

Like I mentioned before, Divi isn’t for everyone. Many features and benefits are more suited for professionals managing multiple websites.

I’m not trying to discourage anyone who hasn’t used WordPress before. There is a learning curve, just like with anything else, and you may need some familiarity with WordPress. However, once you learn how to use it, you can build any type of website.

In the grand scheme of things, WordPress is easy to learn, and so is Divi. Take your time and find some tutorials. There are thousands of Divi and WordPress tutorials available. I’ll be doing more on my Youtube Channel.

For now here’s a quick video on how to get Divi & WordPress installed once you’ve signed up.

Divi is designed with the following audience in mind.

Marketers: You can design landing pages and funnels easily without coding. Manage everything at scale and test your layouts to see what works best. Save time with pre-made templates that help you launch quickly. Keep multiple projects in one place.

Freelancers: If you juggle multiple clients, Divi’s reusable templates and customization options can significantly speed up project delivery, and their marketplace allows you to showcase tools and a premium quality to clients.

Small Businesses: Owners with limited budgets can create premium websites without hiring a developer. They can choose from pre-made layouts for all kinds of businesses. There’s something for everyone. If that doesn’t work, try their AI tool to build it for you..

Who Should Avoid Divi?

Not every tool fits everyone, and Divi is no exception. While Divi offers robust customization and design flexibility, there are certain situations and users who it might not be right for. Here’s a look at those who might want to consider alternatives.

One-off Projects

Divi’s pricing structure is designed for users who plan to get ongoing value from the platform, such as freelancers and small business owners managing multiple websites.

If you’re building a single blog or a straightforward portfolio site, you might find it hard to justify the investment.

Tools like WordPress’s built-in Gutenberg editor or lightweight builders can do the job without requiring that same financial commitment.

While the quality and level of that design won’t match that of the Divi theme its perfect for any one on a budget.

Anyone Not Willing to Learn

I get it, you might not be tech savvy and it’s tough to learn something new.

Combination of WordPress & Divi does come with a learning curve. While it is beginner-friendly, it still requires a willingness to learn its robust page-building features and many configuration settings.

If you’re looking for a basic, front-end-focused drag-and-drop builder that you can master in minutes, Divi might not be the right fit.

Alternatives like Elementor might suit you better. Elementor is also a WordPress-compatible builder, but it focuses heavily on front-end design capabilities, making it somewhat less technical for beginners.

I still found Elementor had a learning curve and I consider myself quite savvy.

Bringing me to my next topic how does Divi compare to its biggest rival. Elementor.

Divi vs Elementor: Comparing Two Powerhouses.

When it comes to WordPress page builders, two names dominate the conversation: Divi and Elementor.

Both tools provide powerful features for creating custom designs without coding, but they approach user needs differently.

Understanding their strengths and weaknesses can help you decide which one suits your project goals better.

The Core Differences: Target Market

Both Divi and Elementor offer intuitive drag-and-drop interfaces, but their layouts cater to distinct workflows.

• Divi’s Interface: Divi focuses on in-line visual editing. This means you design directly on the page, tweaking elements in real-time. It gives you a “what-you-see-is-what-you-get” experience. However, the multitude of customization options might feel overwhelming for absolute beginners.
• Elementor’s Interface: Elementor is more beginner-friendly. Its editor is split into two panels: one for dragging elements and the other for live previewing changes. This structured layout appeals to users seeking clarity in their workflow.

While both are non-coder-friendly, Divi offers deeper customization, which rewards users who are willing to invest time learning its features.

If I had to pick one I personally lean more towards Divi, because of its customization options but if I was new to WordPress I’d go with Elementor. Keep in mind Divi has many developer features that stand out.

Design Capabilities

When it comes to design, both tools give you freedom, but the scope varies.

• Divi: offers Global Module Styles, allowing you to manage design consistency across your entire site creating multiple header, body and footer templates. Custom CSS control is another standout, perfect for designers aiming to create something unique.
• Elementor: Elementor shines with its pre-built widgets. Its Pro version provides advanced modules, like forms and sliders, that are designed for flexibility. These widgets help reduce the reliance on third-party plugins.

For projects needing heavy customization, Divi may have the edge. Elementor, however, offers more efficiency for straightforward designs.

Divi Performance Concerns

Performance is an important factor when choosing a website builder, and Divi has not been without its critiques in this area.

Historically, some users noted that Divi’s heavy features could impact site speed, especially for larger projects.

Having said that I’ve personally not experienced this, I feel like the biggest factor for these performance concerns comes directly from your hosting choice.

Divi’s Hosting Compatibility And Potential Options

Most performance issues from Divi seem to stem from hosting choices. I’m running my sites on Cloudways and I have no issues with speed or the builder loading properly. Which seem to be the biggest complaints.

It’s actually faster then my site thats running WPBakery builder.

If you are experiencing any performance concerns take a look at my Cloudways review for managed hosting. It could be as simple as switching to a better server.

Divi Public Alpha: A Game-Changer for Performance

Divi has recently released the Divi 5 Public Alpha aiming to revamp how the builder handles performance. This early release focuses on optimizing backend processes and improving frontend loading times.

For users who’ve been hesitant due to speed complaints, this might be the reassurance you’ve been waiting for. Though I do believe that most major issues come directly from shared hosting.

This update is designed to be lighter and faster, removing any unnecessary bloat that could previously slow down your website.

It also introduces better efficiency in rendering layouts, which is good news for anyone running a busy e-commerce store or media-heavy blog.

For the best results, pair Divi with a reliable host like Cloudways.

Pricing Models

Cost is a major consideration, especially for freelancers and small businesses.

• Divi: Divi’s pricing model stands out because one license covers unlimited sites. This is particularly attractive for developers and agencies managing multiple projects.
• Elementor: Elementor charges per site, which can add up quickly for multi-site users.

If you’re managing multiple clients, Divi is the more cost-efficient option. For one-off projects, Elementor might make more financial sense, as it’s slightly cheaper the Divi’s base cost.

Community and Add-ons

Both builders have extensive ecosystems that extend their core functionality.

• Divi: The Divi Marketplace offers over 500 add-ons, from layout packs to custom modules. Many resources are paid, but they significantly enhance creative possibilities.
• Elementor: Elementor boasts an equally robust community. Free and premium add-ons, making it easy to extend functionality. Its plugin marketplace also integrates tightly with WordPress plugins for seamless workflows.

Both ecosystems are strong, but Divi’s Marketplace caters more to professionals, while Elementor leans toward general users.

Who Should Use Each?

• Choose Divi If:
  • You’re designing multiple websites and need cost-efficient licensing.
  • Advanced customization is a priority.
  • You have time to master detailed settings for unmatched control.
• Choose Elementor If:
  • You prefer a fast, user-friendly setup.
  • You’re focused on single-site projects.
  • Budget constraints make the free version appealing.

Divi and Elementor dominate the WordPress page builder space for good reason. They cater to different audiences, ensuring you’ll find a solution that fits your needs perfectly.

Cost and Hosting Considerations

When you’re considering Divi as your WordPress page builder, understanding the costs and hosting requirements is essential. Divi’s pricing plans and hosting options can significantly impact whether it’s the right fit for your budget and needs.

Divi Pricing Plans:

Divi operates on a clear pricing model, offering two primary options: an annual subscription or lifetime access. Here’s what you get with either plan:

• Annual Plan: Costing around $89 per year, this plan gives you access to Divi, Extra (a magazine theme), Bloom (email opt-in plugin), and Monarch (social sharing plugin). The subscription covers unlimited website usage, making it a great deal if you manage multiple sites.
• Lifetime Access: Priced at a one-time fee of $249, this plan includes everything from the annual plan but eliminates the need for recurring payments. It’s ideal for long-term users or agencies working on multiple client projects.

Both plans also include updates and premium customer support, which provides value as your site grows. Divi’s unlimited website usage sets it apart from competitors that often limit licenses to a single site.

Check out Divi’s pricing here and find the plan that fits you best.

Divi Review: Hosting Options

Divi’s features are impressive, but their performance heavily depends on your hosting setup.

A resource-heavy builder like Divi requires a hosting provider that ensures fast load times and reliability. This is especially important for businesses that can’t afford slow website speeds to disengage visitors. It also helps you with client & customer retention.

I’m personally running websites on Cloudways. Cloudways is well known for its balance of speed, flexibility, and ease of use.

I’ve put together an in-depth review of Cloudways and why it would work well for your business. Read the full Cloudways hosting review here, where I go into deep detail of its features.

If you are new to this remember not all hosting is created equal, and cheap hosting can undermine even the best-designed site. That’s why investing in a quality host can save you from speed bottlenecks and downtime, which ultimately helps save your clients & customers.

Divi Review Summary

OK, now you know everything Divi has to offer. If you read this lengthy article then you gotta be serious about it.

It’s this simple let me push you in the right direction..

Pros: What Divi Does Best

Divi offers powerful design flexibility for WordPress users. Key features include:

• Drag-and-Drop Builder: Easily create custom layouts without coding. Apply site-wide styles in seconds.
• Pre-Made Layouts: 200+ industry-specific designs save time and look professional.
• Mobile-Friendly Tools: Adjust designs for mobile and tablet views with ease.
• Unlimited Use: One license covers unlimited sites, perfect for freelancers or agencies.
• Custom CSS: Add advanced styling if you know coding.
• Community Support: Access tutorials, forums, add-ons, and a marketplace for extra features.

Great for small businesses, freelancers, or multi-site projects.

Cons: Where Divi Falls Short

Divi has some downsides to consider:

• Learning Curve: Tons of features can overwhelm beginners. It takes a minute to get comfortable.
• Website Speed: Heavy features can slow sites. Good hosting, like Cloudways, helps.
• Cost: Pricey for one-off, simple projects. Cheaper options might work better.
• Add-ons Needed: Some advanced features require extra paid plugins, raising costs.
• Editor Bugs: Drag-and-drop can feel clunky, causing layout issues.

Understanding these can help avoid frustration and improve your experience.

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By weighing these strengths and weaknesses, you can make an informed choice about whether Divi aligns with your needs or not.

Conclusion: Is Divi Worth Your Money?

Heck yes it is. Deciding if Divi is worth your investment boils down to understanding your needs. Divi is rich in features, but it’s not for everyone. It caters to specific audiences and project scales, making it an excellent tool for some while overkill for others.

Drop a comment for any feedback or concerns on Divi, I’ll do my best to answer.