Looking to create a landing page for your business? You’re in the right place. I’ve reviewed many landing page examples over the years, and the ones that truly work keep it simple and focus on the essentials.
What do I mean by essentials: Keep it clean and straightforward with a strong headline that communicates your main offer. Make sure the design is simple, using enough white space to enhance readability. Use quality visuals to connect with your audience without overloading them. And your call-to-action should be clear and prominent.
With that in mind I’ve put together some professional landing page examples for your inspiration. Simplicity is key, but make sure it’s all purposeful. I’ll give further insight into each landing page and what I believe makes them work so well.
Table Of Contents
What is The Goal of a Landing Page?
A landing page is like your digital elevator pitch. It’s a super focused one page designed to get straight to the point. You want to guide visitors towards a specific action. Whether it’s capturing leads, selling a product, or driving traffic further into your sales funnel, landing pages do the heavy lifting. Unlike your homepage, which serves multiple purposes, a landing page is streamlined and goal-focused. Making them important to any kind of business.
Types of Landing Pages
Landing pages come in different shapes and sizes, each tailored to achieve specific outcomes. Here’s a breakdown of the most popular types:
- Lead Generation Pages: These are all about collecting the end users information. Looking to capture emails or contact details typically in exchange for a digital product like an ebook or a webinar invite. Also heavily used to promote service businesses.
- Sales Pages: This is your hardworking salesperson. It does the talking and persuading to close a deal, often without needing human interaction. It’s designed to inform, convince, and convert — all in one go.
- Click-Through Pages: More like a stepping stone, these pages warm up visitors by providing key information and encouraging them to click through to another page where the actual transaction or subscription happens. If done correctly, very effective.
Importance of Landing Pages
Wondering why you need a landing page in the first place? Well, think about it: Would you try to sell your house by rounding up buyers on a neighborhood street corner? Of course not. Landing pages are crucial because they isolate your marketing message away from the distractions of your website’s full-blown experience. They offer a distilled, direct path to conversion.
It’s about ensuring every promotional dollar is spent wisely. In fact, well-designed landing page examples often serve as blueprints for creating your own high-converting pages.
Once you’ve got your layout and design down. Try reading 9 Practical Tips to Increase Landing Page Conversions. It’s packed with actionable insights that can make your landing pages not just functional but exceptional.
Key Elements of These High-Converting Landing Page Examples
This is literally what it takes to work, don’t over think it.
- Compelling Headline: First impression matters. Promise what the page delivers, set clear expectations, and engage immediately. Example: “Unlock the Secret to Doubling Your Email List in 30 Days.”
- Engaging Copy: Keep them hooked by speaking directly to the audience. Address their pain points and offer tailored solutions. Use active language and storytelling to make your product or service the hero.
- Clear Call to Action (CTA): Guide users with a standout CTA. Use phrases like “Get Your Free Guide” or “Start Your Free Trial Now.” Make it easy to find—no searching or second-guessing.
- Visuals and Design: Use images and videos that resonate and support your message. Keep the design clean with ample white space to avoid distractions and enhance engagement.
- Trust Elements and Social Proof: Build credibility with customer testimonials, reviews, and case studies. Include logos of trusted brands you’ve worked with or certifications you’ve earned. These elements help reassure visitors and boost confidence in your offering.
How to Build Effective Landing Page Examples
Creating an effective landing page is both an art and a science. You need just the right balance of design, copy, and strategy to convert visitors into leads or customers. Here’s how you can actually build a landing page that stands out and succeeds.
Research Your Audience
Knowing your audience’s pain points, needs, and desires is crucial. It enables you to tailor your message, ensuring it’s not just heard but truly resonates.
The more you know about your audience, the better you can craft content that speaks directly to them. This means diving into demographics, psychographics, and other pertinent data, using tools like surveys, analytics, and social listening.
Choose a Landing Page Builder
Once you know your audience, it’s time to select a platform that will bring your vision to life. There are numerous landing page builders out there, each with its own set of features, templates, and ease of use.
Tools like Elementor & Divi are my top picks for anyone eager to build stunning, effective pages like the examples I provide below. These platforms provide drag-and-drop functionality and customizable templates, making it simple to align design with your audience insights and allow beginners to get started.
Remember, the right tool can save you hours of frustration and result in a polished, professional landing page. If you need more guidance, have a look at my Top 5 WordPress Landing Page Builders for Stunning Easy Results 2024.
10 Landing Page Examples That Convert Like Crazy
In the quest to boost conversions, examining top-performing landing pages is always a smart move. These pages aren’t just about aesthetics—they’re finely-tuned machines built to turn curiosity into action. Let’s dive into these ten superb landing page examples that have cracked the code of conversion.
Example 1: Elementor
A little Ironic but a landing page example built by a company promoting a landing page builder.
The page for Elementor’s landing page is effective for a couple reasons:
- Clear Benefits and Features: It emphasizes key features like a visual drag-and-drop editor, built-in form and popup builders, and ready-to-use integrations, making it clear Elementor simplifies landing page creation without coding.
- Social Proof: Showcases user testimonials with positive reviews, adding credibility and trust by illustrating real user satisfaction.
Takeaway: Look at how short this page is – like I said simple is better.
These 2 elements combine to effectively communicate the value and ease of use of Elementor’s landing page builder.
See this landing page example here.
Example 2: Get Jobber
Here’s why this page is very effective at promoting its CRM.
- Customizable Client Management: Highlights the features and benefits to create detailed client profiles and maintain organized client histories, emphasizing personalized and efficient customer service.
- Seamless Integrations: Showcases compatibility with popular tools like QuickBooks, FleetSharp, Zapier, and Mailchimp, making it easy for users to streamline into current business operations.
- Email opt-in – allow users to sign up for free with no credit card and puts users into a funnel.
Again the page is short, sweet and simple.
See this landing page example.
Example 3: Harry’s Razors
This is a product page but also used as a landing page for Harry’s razor subscription service.
Here’s why it’s so effective:
- Personalization Options: Offers a tailored experience by allowing users to customize their shaving plan and choose products that fit their needs, enhancing customer satisfaction.
- Benefit focused: who knew how beneficial razors could be? Harrys does. Heavily benefit focused.
- User-Friendly Design: Simple and intuitive design guides users step-by-step through the entire process.
- Trust Pilot: The trust factor at the end helps seal the deal if the end user is in doubt.
While there is only so much you can say about Razors – Harrys cover’s it in detail with a twist, this is an example of a perfect product landing page.
Example 4: Colossyan
This is an AI voice generation service allowing you to create AI videos in different languages. I chose this page because of its simple design. Yet, it hits many key points of a successful landing page.
Here’s why this landing page example is effective to me:
- Specific Target Audience: Clearly addresses the needs of users seeking natural-sounding AI voiceovers in multiple languages, making it appealing to content creators and businesses.
- Engaging Visuals and Demos: Incorporates engaging audio samples and visuals, allowing potential customers to experience the product firsthand and better understand its capabilities.
- Trust Factor: It always helps to showcase reviews and big names you are working with.
These elements make the page informative and compelling, encouraging conversions by directly showcasing product benefits and engaging the target audience. I should mention I do find the navigation and buttons somewhat distracting, I’d personally do this without this many distractions.
Example 5: Meels
Not going to lie, I almost purchased a subscription for this whilst browsing through the landing page so I know it’s super effective.
Here’s why it was so convincing:
- Lifestyle Imagery and Clear Product Display: Uses appealing images that showcase the meal options and a healthy lifestyle, effectively attracting health-conscious consumers and illustrating the product offering.
- Competitively Priced Plans and Offers: Prominently features flexible meal plans and special offers, helping to capture the interest of budget-conscious customers and encouraging them to try the service.
- Reviews: The reviews helped but honestly the meal images alone were enough to convince me so keep that in mind – use high quality images that are real!
Sometimes, the best strategy is to show your offer upfront. If the end user is interested, they’ll purchase. I often see businesses feel the need to hide pricing until the very end and then wonder why they get so many ‘abandoned carts.’
See this Canadian Company here.
Example 6: 6sense prospecting
The 6sense prospecting page nails it by clearly showcasing how AI-driven insights can supercharge your sales prospecting. Here’s why this page is so effective:
Everything’s laid out simply, making it easy to understand how it all works. The crucial element is the text: two short paragraphs that explain the pain points and what the product does. If you switch your page to mobile, you’ll see how well this works as it moves straight to the CTA of booking a free demo. Nothing fancy, just straight to the point.
Key elements:
- Smart CTAs: Calls-to-action are seamlessly woven into the page, encouraging engagement without being pushy.
- No Navigation Distraction: Two CTAs on the page with one focus booking a demo.
- Benefit focused: Focuses so heavily on life with product benefits and how to solve your prospecting issues.
See this live landing page example
Example 7: Hubspot
Okay, so this landing page kind of proves my point: simple is always better. If there were ever a company that would know a thing or two about landing pages, it would be HubSpot. They are a gigantic company that dominates the CRM world.
Here’s why this landing page is so effective:
- Free Plan CTA: They aren’t even pushing their paid plans. It’s all free until you want more, with no need to sell to you upfront.
- Three Clear Consumer Benefits: They’ve highlighted three simple pain points and how HubSpot addresses them.
- Video Testimonials: It’s one thing to show quoted text for reviews, but video reviews are much more credible.
See this landing page example in action.
Example 8: Zoho Desk
The Zoho Desk Zia page is effective for several reasons, making it appealing to businesses seeking AI-driven customer support solutions.
Here’s what makes it so effective:
- AI-Driven Solutions Highlight: Clearly outlines the capabilities of Zia, Zoho Desk’s AI assistant, such as sentiment analysis, anomaly detection, and response recommendations.
- 2 Clear CTAs in the hero section: You need to be pushing your visitors to take an action – they have 2 clear concise CTAs and thats it.
- Trust factor: Right away they call out big companies like Mercedes who are already using their platform.
Got to be good if Mercedes are using it right? - Emphasis on Practical Benefits: “Do more in less time” emphasizing saving time and it even goes deeper into each individual product feature that helps achieve exactly that.
The combination of clear CTAs, engaging visuals, and a strong emphasis on real-world benefits makes the Zoho Desk Zia page an effective tool for attracting and converting potential users looking for advanced customer support solutions.
Example 9: Centage
After reviewing this landing page, I hope you are seeing the patterns in each design, and how the most effective pages are the one’s of the simplest nature. You’d be surprised how many bad over loaded landing pages I had to filter through to get these for this article.
The Centage Budgeting and Forecasting page hits the mark for a few reasons, focuses on finance teams and business leaders eager to up their financial planning.
Here’s why this page is so effective:
- Deep Solution Dive: It’s clear-cut about what Centage offers with its budgeting and forecasting features, focusing on accuracy, efficiency, and ease of use.
- Visuals and Real Feedback: The page includes helpful visuals and real customer testimonials that make the benefits tangible and build trust. Readers can easily picture how Centage could revolutionize their financial approach.
- Solid Call-to-Action: With CTAs placed ideally, the page nudges visitors toward taking the next step, be it learning more or booking a demo, making it easier to convert interest into action.
- Simple, Clean Design: The page’s straightforward design means you’re not overloaded with info, allowing the key points to shine. It’s easy to get around, which improves the user experience overall. This is becoming more and more common.
The page’s mix of clear-cut info, simple design, and persuasive content make it a winner for organizations looking to boost their financial management strategies.
See this example in action here.
Example 10: Nomad Goods
I thought I’d finish up with an e-commerce landing page example. I’m actually very familiar with this brand, and when I was running my e-commerce venture, I was heavily influenced by this product page. If you’re in the e-commerce industry or have a client involved, this is the type of product page you want to focus. It focuses on all the key elements of a successful landing page built to improve conversions.
The product page for Nomad is crafted very well, appealing to consumers looking for premium phone accessories.
Here’s what makes it so effective:
- High-Quality Visuals: The page features crisp, detailed images from various angles, allowing customers to appreciate the leather quality and craftsmanship fully. This visual detail helps to convey the product’s luxury and attention to detail, appealing to aesthetics-conscious buyers. It’s all too common for product pages to have bad photos – invest in a professional if you are serious about eCommerce.
- Comprehensive Product Details: It focuses so heavily on detailed specifications, including material quality, iPhone compatibility, and design elements. This transparency helps potential customers make informed decisions and assures quality, which is crucial for any high-end product. Keep in mind this product is a luxury brand and understands its not the cheapest option.
- Customer Reviews: Including customer reviews and ratings adds credibility and social proof, encouraging potential buyers by showcasing past user satisfaction. This is an important factor in converting hesitant buyers.
- Brand Consistency: The page maintains a consistent brand aesthetic, with a sleek and minimalist design that aligns with Nomad’s identity. This coherence reinforces brand recognition and appeals to their target audience’s taste for understated luxury.
Overall, the page’s attention to detail, high-quality visuals, customer feedback, and seamless design contribute to an effective product presentation that can successfully attract and convert potential buyers.
Each of these landing page examples demonstrates a keen understanding of user needs and behaviors. For anyone looking to enhance their own landing pages, taking cues from these successful examples could be a smart starting point.
Integrating strong CTAs, streamlined designs, and crucial trust elements like reviews can significantly improve conversions. If you are looking to create your own landing page I’d suggest you start with: How to Create a Landing Page In WordPress: Expert Tips.
Conclusion
Landing page examples that shine don’t just snag your attention; they convert. These are the roadmaps for marketers, freelancers, and business owners aiming for a boost in conversions.
Don’t just observe – integrate these principles into your strategy. Implement strong calls-to-action and streamlined designs that echo these high-performing pages.
Really take a minute to look at these designs all of them have something in common. They are simple.
For an extra dose of insight, take a look at our “9 Practical Tips to Increase Landing Page Conversions”. It’s packed with tactics that help you move from good to great.
